Creative Strategist

I find the ideasthat move brandsforward.

Cameron Bogans smiling in a brown hat and gray turtleneck

Featured strategy

Three problems.
Three ways in.

Selected concept and client work spanning brand, product, entertainment, and social.

Lemonade
Creative Concept

Insurance, without the boring part.

Social-first concepts that make the problem entertaining before the product has to explain itself.

2x creative platforms + 3x UGC scripts

A renter sitting under water pouring from the ceiling with the headline: POV: Your neighbor’s bathroom is now your bathroom.
Znake Padel website featuring a close-up racket grip and the headline Grip That Performs
Znake Padel · Audience Segmentation & Creative Testing

Finding the right creative for overlooked audiences.
The Laugh House website featuring five comedians and the headline Stockholm’s Premier Comedy Destination
The Laugh House · Paid & Organic Strategy

Finding the strategy between 2 parallel brands.

Creative campaigns

Creative Advertising Work

Before becoming a creative strategist, I was already writing creative campaigns. Here’s a selection of that work.

Xbox Telfar AccuWeather Liquid Death Spotify

From concept to reality

And my biggest strength?
Being able to make what I concept.

My ideas don’t end with the deck. I understand what it takes to produce them, protect what makes them good, and adapt them to the realities of the platform.

Spotify

  • Producer across four major creative productions.
  • Spotify’s first Production Fellow.
  • Identified more than $36,000 in production savings.

Dr Pepper

  • Produced broadcast and social work at Deutsch LA.
  • Primary production partner across Dr Pepper social content.
  • Identified more than $120,000 in production savings.

Content Creator

  • Concept, script, perform, and produce social-first content.
  • Comfortable creating both behind and in front of the camera.
  • Build for platform-native pacing, hooks, and storytelling.

@cammathews01

I’m a Georgia-raised, EU-based creative strategist with a background in production, copywriting, social content, and product building.

I’ve worked behind the scenes at Spotify and Deutsch LA and developed creative strategy for emerging brands.

Experience

Spotify, Deutsch LA, Dr Pepper, One School, and Adobe Digital Academy.

Strength

Finding an idea—and understanding how to move it from concept into the world.

Based

EU based.

Currently

Developing strategy, campaigns, and social concepts.